How a Showroom Floor Plan Gets Decided
The path a customer walks through a furniture store is designed, and the decisions behind it are more operational than aesthetic.
Articles
What a Freight Rate Swing Means for a Retailer
Container rates move faster than retail price tags, and the gap between the two is where a season's margin is won or lost.
Why Kiln-Dried Lumber Matters
Wood keeps moving after the tree is cut, and how a mill dries it determines whether a dining table stays flat in a customer's house.
How a Collection Gets Its Name
Naming a furniture collection is a merchandising decision disguised as a creative one, and the constraints are tighter than they look.